After a couple decades under bad ownership, you probably think of Bell as the purveyor of helmets that are more budget than the kind of thing that you’d like to put on your head. But, that’s no longer the case. Since 2002, Bell’s been designing helmets in America and competing with other major brands on quality and features. This tour inside the company’s Santa Cruz R&D department should g...

After a couple decades under bad ownership, you probably think of Bell as the purveyor of helmets that are more budget than the kind of thing that you’d like to put on your head. But, that’s no longer the case. Since 2002, Bell’s been designing helmets in America and competing with other major brands on quality and features. This tour inside the company’s Santa Cruz R&D department should give you some idea of what goes into a modern Bell.

http://www.youtube.com/watch?v=vjV2lUUnlsg

Bell's YouTube channel also has in depth look at their range of motorcycle helmets.