"We now have the ability to maintain our high standards of quality while we innovate and commercialize at speed"
“This helps position Brammo as THE electric vehicle company in powersports, broadening our potential reach into ATV, side-by-side and LSVs,” explains Brammo CEO Craig Bramscher (pictured). The electric motorcycle startup has closed a $28 million Series B investment, led by Polaris Industries. That money and that strategic partnership means faster development of more products in more segments sold in more places worldwide. It should also mean that the long-awaited, 100mph+/100-mile+ Brammo Empulse will finally enter production.
Based in Minnnesota, Polaris makes ATVs, side-by-sides, snowmobiles, motorcycles and recently acquired GEM, the maker of neighborhood electric vehicles (those dorky things fat families rent on holidays with no doors and too many seats).
“We now have the ability to maintain our high standards of quality while we innovate and commercialize at speed, and this enables us to better serve our customers and build a sustainable advantage,” continues Craig. “Polaris is the clear leader in powersports and our manufacturing partner, Flextronics, is a global leader in electronics manufacturing. Our products are the synthesis of powersports and electronics. Polaris and Flextronics present the best possible partners to help Brammo achieve the scale and prolific product development plans we have for the coming years.”
Brammo is also announcing that Flextronics will now be providing Design for Manufacturing services. The electronics manufacturing giant currently produces Enertias for the European market in Hungary and will begin making battery packs for the brand in Germany.