Tiny Indian bike maker Royal Enfield continues to prove that it has a better handle on branding and image than virtually any other motorcycle manufacturer. Here, it details the hand pinstripping process applied to every Enfield fuel tank. Authenticity, craftsmen, passion and slick production. Even if the bikes are a bit crap, this, together with Handcrafted in Chennai, still kinda makes us want on...

Tiny Indian bike maker Royal Enfield continues to prove that it has a better handle on branding and image than virtually any other motorcycle manufacturer. Here, it details the hand pinstripping process applied to every Enfield fuel tank. Authenticity, craftsmen, passion and slick production. Even if the bikes are a bit crap, this, together with Handcrafted in Chennai, still kinda makes us want one.

http://www.youtube.com/watch?v=UsTIMxeO_ng&feature=player_embedded