What would Soichiro do?After thinking about where the business is going, and how different manufacturers have been navigating the market waters...

After thinking about where the business is going, and how different manufacturers have been navigating the market waters lately, I had an epiphany. Honda, KTM and the few other leaders are following the path of innovative market disruption first blazed by our industry's GOAT: Soichiro Honda. I submit to you that the key to success in the motorcycle industry today, in every aspect of it, from marketing to engineering to vision, can be derived by this principle: ask yourself "what would Soichiro do?", and adhere to the answer. Honda, the man, is now the motorcycle industry's i ching. He is mine, at least.

Inspired persons ought to read "The Honda Myth: The Genius and His Wake" by Masaaki Sato.

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