What better way to celebrate being awesome than with a grueling rally across some of the most inhospitable terrain in the world?

 

What do you do when you surpass your sales goals? Throw a party and then go for an epic ride? This is exactly what a select group of 15 Triumph Tiger owners will do during the 2018 Spiti Tiger Trails: 5 days of technical training followed by four days of trail riding in the rarely traveled, spectacular Spiti Valley. The Spiti Valley is a cold desert mountain area bordered between Tibet and India. The summer months are hot, humid, and often rainy, adding to the mystical feel of this region.

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Vijay Pramar, chief trainer for Off-Road programs at Triumph Motorcycles India and founder of the Rally Raid de Himalaya, will be preparing the riders for a journey that will cover 700 km of challenging terrain and variable climate conditions.

On July 22, 2018, the group will board their respective Tigers in Shimla, bound for Sangla, after which they will pass through Nako, Gyu, Dhankar, Kaza, Tashganag and Demul before arriving in Manali on July 27. The riders will also be followed by an extensive team of medical and mechanical experts who will ensure their personal safety and be on hand to maintain their machines.

“I have ridden the Triumph Tiger regularly, but nothing beats riding it in the mountains and off-road trails, and that is what a Tiger is exactly meant for,” said Amit Sadh, an actor and Triumph Tiger rider who participated in the 2017 Tiger Trails is thrilled to be back for this year’s event.

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Now that looks like an intense ride.

Now that looks like an intense ride.

Vimal Sumbly, Managing Director of Triumph Motorcycles India, echoes a similar objective.

“The Tiger Trails welcomes active riders who already travel extensively but also seek to make the most of their Tigers. We will be working on more of these curated programs to further our commitment to building a safe riding culture in India, and to promote the spirit of adventure in the country,” Sumbly told Motoring. “The Triumph Tiger has been pivotal in building the adventure riding category and culture in India and is currently the market leader within this fast-growing segment.”

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In 2017 when other motorcycle manufacturers were struggling, Triumph posted enviable growth. Part of their strategy for increasing sales was to focus their attention on India where, in 2016, 17.7 million motorcycle were sold. Add to that a focus on growing sales in “tier-2 cities” in India and the existence of several assembly plants, it’s no wonder that the iconic British bike brand arrived at their sales goal early in the quarter and celebrated the sale of their 901st Tiger with so much pomp.