Indian is bringing the party.

As part of its ongoing effort to win its way into the hearts of hipsters worldwide, Indian Motorcycle has announced that it will be partnering with the Wheels and Waves festival taking place in mid June.

Held over five days in Biarritz, France (in the very southwest of the country, on the Atlantic coast), Wheels and Waves has grown from a mere 20 friends and family riding together in 2009 to a staggering 10,000 full-on festival goers in 2015.

Thanks to participation from iconic builders like El Solitario and Roland Sands, the festival has a worldwide reputation and is attended by thousands of bikers, surfers, artists and musicians.

Indian will have a tent display featuring the Scout and new Scout Sixty. In addition, America's busiest custom builder, Roland Sands, will be racing his Super Hooligan Scout Sixty bike around the El Rollo flat track on Wednesday 8th June, the opening day of the festival.

READ MORE: Exploring the Scout Sixty's Irish Heritage | RideApart

Indian Set to Participate in Wheels and Waves

The race has been co-organized by the creators of Dirt Quake (Sideburn Magazine) and will be a first-of-its-kind event at Wheels & Waves.

"Wheels and Waves is one of my favorite events in the world, since I get to ride and surf," says Sands. "And they have added a flat track race this year. Vincent and the South Siders do an amazing job of keeping us hooligans entertained. Art, racing, customs –– all jammed in the epic beach town of Biarritz."

Indian Set to Participate in Wheels and Waves

The base area for Wheels & Waves is called "The Village" and is located in front of the Cité de l’Océan and is the place to meet fellow riders, surfers, enthusiasts and the curious. For the artistic, there is an exhibition called Artride III, which is an eclectic exhibition of all kinds of themes and mediums. There’s also the Thirsty Fins Surf Contest, which will take place when weather conditions are the best. A dedicated space for skateboarders will also be set up by the beach.

Event organizer Vincent Prat says the event is unique in part because of where it's based: in Basque Country.

READ MORE: An Open Letter to Indian Motorcycle - Build a Scout Scrambler | RideApart

Indian Set to Participate in Wheels and Waves

"We spend all year thinking about this event and re-work it to always give surprises to the attendees," he said. "This year, we met new people from the Basque Country who offered us the chance to organize a new race in the same place where the 'Grand Prix de San Sebastian-Lasarte' took place 100 years before... We hope to offer an amazing show!”

To find out more about Wheels and Waves visit: www.wheels-and-waves.com

Indian Set to Participate in Wheels and Waves