Ducati Not For Sale, Says VW Board MemberWith speculation at fever pitch over the possibility of Ducati being sold by its parent company, a member of...
With speculation at fever pitch over the possibility of Ducati being sold by its parent company, a member of the Volkswagen Group has officially spoken out against the rumor.
Rumors have been growing in intensity in recent weeks over the future of Ducati amid Volkswagen’s post-Dieselgate restructuring, details of which are to be released today.
Photo courtesy Sean Russell (@sea_russell)
Some had wondered whether Ducati would be on the chopping block, but Rupert Stadler, a board member of the Volkswagen Group, bluntly told British motorcycling newspaper MCN today: “Ducati is not for sale.”
That seems to make sense. Although the Italian motorcycle company has an unsteady past, Ducati has been a strong performer ever since being brought into the Volkswagen fold in 2012.
The rumors had grown inescapable in recent days, thanks in part to a report from the Bloomberg news group that suggested Volkswagen planned to sell off parts of its business in the wake of the emissions-cheating scandal, the biggest crisis in its history.
Meanwhile, Ducati saw its best-ever year last year, selling close to 55,000 motorcycles worldwide. In so doing, it managed to dramatically expand its markets in Europe and the United States.