Moto Guzzi Announces Open House for SeptemberMoto Guzzi's plant at Mandello del Lario will welcome the worldwide Guzzisti to an open house September...
Moto Guzzi's plant at Mandello del Lario will welcome the worldwide Guzzisti to an open house September 9 - 11, featuring test rides, entertainment and tours of the factory and museum.
The picturesque setting in Lecco, Italy, will host the program for the 95th anniversary of the Italian brand, at once a celebration and the launch of a path that will lead toward the Moto Guzzi centennial in 2021. The celebration will give the 10,000-plus riders and their families who are expected to attend an unforgettable weekend, enhanced for this edition with a range of new initiatives.
Moto Guzzi, at 95, is experiencing a second youth. Always loved by historic fans and collectors, the Italian brand is these days winning the hearts of new and young riders, thanks to the recent V7II and V9, models that combine style, history and innovation with the values of authenticity and unique personality that are the Moto Guzzi heritage. The eagle marque is making a comeback as a protagonist, not only in Italy and historic markets such as Europe and the United States, but also in countries like China and India.
The absolute star of the event will be the new Moto Guzzi MGX-21, featured recently at the 76th Sturgis Motorcycle Rally, the largest rally in the world. The arrival of the MGX-21, a luxurious bagger powered by the classic Moto Guzzi V-twin with a displacement of 1400cc, marks the launch of the five-year period that will lead up to the centennial in 2021.
The Lord of The Bikes troupe will also be at work during the Mandello weekend, immortalizing images for the next edition of the lucky TV talent dedicated to customizing on SKY that this year had Moto Guzzi starring in a challenge between the best Italian customizers. But the surprises do not end here.
Since every event, in addition to its traditions and locations, also has its cult objects, for all those who want to experience the Moto Guzzi Open House as protagonists (Moto Guzzi's word choice –Ed), a special kit has been prepared just for the occasion,which can be purchased online. The kit contains everything you need to enjoy the three Larian days in full Guzzi style.
The 2016 Moto Guzzi Open House will begin on Friday, 9 September, at 3:00pm with the opening of the Museum and the Shop. On Saturday the 10th the program will already be in full swing. Beginning at 9:30am, visitors will also be able to tour the production lines, engine assembly where the legendary Guzzi twin cylinders come to life, and the historic Wind Tunnel, which first opened in 1950.
The Moto Guzzi range exhibit will be the prologue to test rides (registration on site) of the sporty Griso, the adventurous Stelvio, the versatile Moto Guzzi V7II (Stone, Racer Special and the new Stornello), the powerful California 1400 Touring SE, the luxurious Eldorado, the aggressive Audace and the latest arrivals: the Moto Guzzi V9 in the Bobber and Roamer versions.
The rich Moto Guzzi accessories catalog will have its own exhibit space in the heart of the festival, and the Eagle Shop will be the doorway to the Moto Guzzi world, even for those who are not riders (or not yet), thanks to the complete range of original apparel and merchandising items.
Those who adhere to this universe of values, style and excitement, will find themselves at home in The Clan, the official Moto Guzzi community with exclusive benefits for its members. For the Open House, in a space dedicated to welcoming Made in Mandello bikes, membership in the community will be offered. Members will also enjoy the related benefits of dedicated test rides, personalized Museum and plant tours, and the opportunity (following online booking) of a free check-up on their bikes, right in the Mandello garage.
The program will continue in full swing until the afternoon of Sunday the 11th of September with the last tour of the plant scheduled for 5:30pm Then it will be time to bid one another farewell and the Guzzisti will get back on the road home, enriched with new memories and stories for their friends and families.