J and P Cycles has announced its exclusive partnership with motorcycle insurance provider GEICO.

Motorcycle parts and accessories retailer J and P Cycles of Anamosa, Iowa, has announced an exclusive partnership with motorcycle insurance provider GEICO.

"Our customers are passionate about customizing their motorcycles and need an insurance company that supports them. Coverage of accessories is critical for anyone who loves having the coolest looking bike around, and we think GEICO does that best," said Zach Parham, vice president and general manager of J and P Cycles.

The new partnership agreement provides riders with personal insurance consultations from GEICO at J and P Cycles stores during Bike Week in Daytona Beach, Florida and the Sturgis Rally in South Dakota. Additionally, J and P Cycles Gold Club members and GEICO motorcycle insurance policy holders will receive other benefits online and at events to be announced throughout the year. Riders and customers will also find detailed information on how to select the right motorcycle protection and access to no-obligation insurance quotes from GEICO.

"With J and P Cycles being the premier retail destination for motorcycle fans worldwide, we couldn't think of a better partner to help us strengthen our presence in the motorcycle community," said Ted Ward, GEICO vice president. "This is a win-win for everyone and GEICO is looking forward to working together to help J andP's customers with their insurance needs." Information about J and P Cycles and partnership events is available at www.jpcycles.com.