Ducati Matches Double Latte Prices
Ducati North America has launched a lease program that can get you on an Italian motorcycle quicker than you can say Desmodromic valve actuation system.“For the cost of a good cup of coffee per day, motorcycle enthusiasts across the U.S. can afford the Ducati of their dreams.” Ducati Premier Financing “is a major step forward in Ducati’s new brand-expansion strategy, and one that allows far more riders to access a premium product many have felt to be out of reach… until now.”
The program’s flexibility means that riders can enjoy affordable and far lower monthly payments compared to traditional financing, even with a low down payment. There are no wear-and-tear or mileage restrictions, owners can opt for a shorter trading cycle if they want to trade in for the latest model, and they can add accessories as they choose; unlike a traditional lease. At the end of term owners can trade for the newest Ducati model, sell it privately, or pay it off. The result is a monthly rate that would be less than the cost of renting a comparable motorcycle for just a single day.
The program covers all 2017 Ducati models, including the recently released Multistrada 950 ($169/month) and even the new Monster 1200 S ($199/month.) Other highly anticipated releases to come – Desert Sled, SuperSport, Café Racer and Monster 797 – are also covered by the program.
“This is just one more tool Ducati is using to position our motorcycles more accessible to a broader array of riders,” says Jason Chinnock, CEO of Ducati North America. The company forecasts the program as especially popular for the sub-$10,000 Scramblers, including the Sixty2 ($89.00/month) or the Icon ($99.00/month). New entrants to motorcycling will appreciate the Monster 821’s $139.00 per month pricing.
* U.S. News & World Reports (9/29/2015) reports that the average cost of a cappuccino in the U.S. is $3.51. At a 30-day month at $99/mo., the daily cost of a Scrambler Icon is $3.30. At $89/mo. the daily cost for a 2017 Scrambler Sixty2 is $2.97 – less than a single cup of regular coffee. The new Multistrada 950 at $169/mo. is $5.63 a day – less than two coffees of daily intake. So there it is: Drink up, or ride.