As an all-new American Flat Track structure gets off the ground, the organization chooses an old partner.
Harley-Davidson Named Official Motorcycle for American Flat Track Twins Racing
Harley-Davidson has been named the official motorcycle of American Flat Track Twins racing as part of an expanded, multi-year partnership renewal. With the renewed relationship, Harley-Davidson has taken a leadership position to support the resurgence of the sport as it enters a new golden era.
“American Flat Track and Harley-Davidson share a common vision for the future of our truly American sport,” said Michael Lock, CEO of American Flat Track. “2017 marks a new era, with a re-imagined class and event structure, broadcast coverage to 90 million homes through NBCSN, and a renewed partnership with one of America’s most iconic brands. Now is the time for a whole new generation to fall in love with this great American tradition.”
Harley-Davidson has made a strategic commitment to the continued growth of all aspects of the sport. As the entitlement sponsor for eight rounds on the calendar, the Milwaukee-based manufacturer plans to activate the largest dealer network in the industry to drive consumer engagement through activation at and around American Flat Track races.
“For more than 100 years, Harley-Davidson has been racing to entertain fans, build enthusiasm for the sport of motorcycling and prove the capability of the motorcycles we sell,” said Scott Beck, Harley-Davidson Director of Global Brand Marketing. The factory team is composed of Grand National Champions Kenny Coolbeth Jr. and Jake Johnson and young flat track star Brandon Robinson.
American Flat Track and Harley-Davidson will also integrate a new racing element into the event schedule at select rounds: the Harley Hooligans. The Harley Hooligans represent a perfect marriage of flat track and grassroots racing, giving amateurs the chance of a lifetime, sharing the stage with the world’s best dirt track motorcycle racers.
A cornerstone of NBCSN’s broadcast coverage of American Flat Track in 2017, Harley-Davidson will be featured through editorial content showcasing the dedication of Harley-Davidson to the sport of flat track racing. Camera crews for the NBCSN shows will follow the Harley-Davidson Factory Flat Track Race team throughout the season to capture the drama on and off the race track.
American Flat Track’s season starts Thursday, March 16 with the all-new Daytona TT, the first battleground for the great American war between Harley-Davidson and Indian Motorcycles. For tickets or information go to www.americanflattrack.com.