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October 11, 2012
Making motorcycles out of naked ladies
Tasked with promoting this season's round of the (very domestic) International Motorcycle Show, ad agency IdeaBrand came up with the idea of making motorcycles out of people. Flexible female people, to be exact. A simple idea with complicated execution. Each bike required multiple Yoga instructors, dancers and aerialists, plus makeup artists and the usual photo circus. Each bike took up to 15 hour...