Filter News by:

January 18, 2012

Gear: Bell Star matte carbon

Gear: Bell Star matte carbon

Gear: Bell Star matte carbonEager to repair an image tarnished by years of low-quality products sold in discount stores, Bell Sports is pushing a...
By HFL Staff 18 January 2012
Levi’s profiles The Wrenchmonkees

Levi’s profiles The Wrenchmonkees

Selling jeans is a tricky business. In a market swamped by competition and with a product unable to speak for itself in terms of quality or unique value, you’re left only with branding. Seeking authenticity as a metaphor for its brand, Levi’s is seeking to attach itself to creative people who get their hands dirty for a living in influential cities around the world. Copenhagen? Well that’s T...
By HFL Staff 18 January 2012
or Sign Up
© 2020 Motorsport Network.