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January 18, 2012
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Gear: Bell Star matte carbon
Gear: Bell Star matte carbonEager to repair an image tarnished by years of low-quality products sold in discount stores, Bell Sports is pushing a...
By
HFL Staff
18 January 2012
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News
Levi’s profiles The Wrenchmonkees
Selling jeans is a tricky business. In a market swamped by competition and with a product unable to speak for itself in terms of quality or unique value, you’re left only with branding. Seeking authenticity as a metaphor for its brand, Levi’s is seeking to attach itself to creative people who get their hands dirty for a living in influential cities around the world. Copenhagen? Well that’s T...
By
HFL Staff
18 January 2012
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