January 18, 2012
News
Levi’s profiles The Wrenchmonkees
Selling jeans is a tricky business. In a market swamped by competition and with a product unable to speak for itself in terms of quality or unique value, you’re left only with branding. Seeking authenticity as a metaphor for its brand, Levi’s is seeking to attach itself to creative people who get their hands dirty for a living in influential cities around the world. Copenhagen? Well that’s T...
18 January 2012