March 23, 2011
Why you should be excited about Zero Motorcycles
The most interesting thing about the 2011 Zero launch wasn’t the bikes. Yes, the company has beefed up the components, restyled the existing line, added street versions of the dirt bikes as well as the new and very tiny XU model. Yes, the new management team has veterans plucked from Triumph, KTM USA and the remnants of Buell. Yes, Zero just scored $26 million in additional financing. That’s a...
Let the AMG/Ducati tie-ins begin
When AMG announced it’d be sponsoring the Ducati MotoGP team back in November, it was unclear, beyond AMG logos on Rossi and Hayden’s bikes, what the partnership would involve. Aside from those logos, this ad is the first visible instance of the two companies working together. http://www.youtube.com/watch?v=_LpcpWOROMQ&feature=feedu The one question this all-white fantasy raises is why? Wh...